Customer-focused, hands-on, marketing, business development, and e-commerce executive seeks a senior-level position in a challenging environment. Demonstrated ability to plan, develop, and implement solutions to meet the business needs. Entrepreneurial. Goal Oriented. Six Sigma Green Belt Certified. Long Island, NY based.

SUMMARY OF QUALIFICATIONS:

Extensive experience with business and partnership development. Proven ability to handle multiple projects from inception through implementation. Acquisition of customers through strategic internal and external partnerships, on-line traffic generation, direct mail, and other cost-per-acquisition marketing. Management of programmers and designers (strong technical background.) Development of marketing collateral. Experienced in direct marketing media buying and results analysis.

ACCOMPLISHMENTS:

• Initiated collegiate-oriented marketing channels involving fraternities and individual representatives on over 100 campuses.
• Implemented cash prizes strategy for both participants and their friends which resulted in improved traffics generation
• Initiated offline traffic generation campaigns involving scratch-off card campaigns and product give-aways.
• Implemented payments for contractors, fraternities, and cash prize winners via PayPal.
• Initiated and negotiated VAR arrangements for partners to distribute products generating revenue in excess of $5,000,000
• Initiated and negotiated acquisition of automotive menu-selling company.
• Implemented a system to allow dealers to purchase vehicles on-line and upstream
• Implemented auction pilot to bundle JP Morgan Chase vehicles sold at the auctions with discounted financing.
• Handled all business development and marketing activities for CarFinance.com; a Media Metrix Top 100 Shopping Destination (July 1999) that was sold to E-LOAN in September 1999 for $60 million.

PROFESSIONAL EXPERIENCE:

CargoTel, Inc.
June 2008 – present
Business Development specialist for business focusing on web-based, automotive-related transportation, logistics management.

• Responsible for contacting and selling into transportation management, transportation procurement, asset remarketing, logistics providers, and other automotive related organizations.

Flix55, LLC
November 2006 – June 2008
Executive Vice President responsible for all aspects of business development of multiple online businesses. Businesses include collegiate-oriented online video entertainment, employment/internship, and ecommerce web sites.

• Full P&L responsibility
• Building/ Hiring/Management of all staff and contractors
• Development and implementation of marketing and business plan
• Development of online and offline marketing channels.
• Product sourcing and merchandising

DealerTrack Inc.
May 2004 – November 2006
Business Development Manager responsible for initiating, negotiating, and development of strategic partnerships. Responsibilities also include the planning and implementation of new profit centers.

• Initiated and implemented integration partnerships with automotive DMS, CRM, and other DSPs to increase subscription revenue and visitor traffic.
• Researched, planned, and in the process of implementing program to service independent automotive dealerships.
• Prospected, negotiated, and finalized non-exclusive, perpetual licenses of company-owned software.

JP Morgan Chase / Chase Automotive Finance
June 2001 – May 2004
Vice President, Asset Remarketing, Marketing and e-Commerce, responsible for marketing, e-business, and alternative channel development.

• Designed, implemented and currently running ChaseCarsForDealers.com; an on-line program to allow dealers to purchase off-lease vehicles before they reach auction. This program generated over 800 sales the first-year.
• Implemented auction pilot to increase awareness and re-booking of Chase vehicles. Dealers purchasing vehicles at auction receive certificates good for discounts off the prevailing dealer buy-rates.
• Increased lessee end-of-term lease warranty penetration by almost 50% through internal marketing, education, and training.
• Lead a Six Sigma Green Belt Project. This project reallocated remarketing resources based upon the lessee’s probability of purchasing the vehicle at end-of-term.
• Researched, planned and initiated upstream solution of selling end-of-term vehicles using on-line and offline channels.

Netrex Capital Group Inc.
January 2000 – June 2001
Senior Vice President, Business Development and Marketing, responsible for all e-business, business development, marketing, and technology related ventures. This includes partnership development, marketing, media buying, web site design / messaging, customer acquisition, back-end analysis, and management of programmers.

• Launched ZoomCar.com and DriveItToday.com from inception, initial mock-ups, content generation, back office design, customer emails, automated functions, affiliate / partner programs, and management of technical staff.
• Increased conversion rate of purchased leads for ZoomCar.com by 33% through selection analysis.

CarFinance.com / E-Loan / Bank Of America
August 1997 – January 2000
Vice President, Business Development and Marketing responsible for all Business Development and Marketing activities for the leading on-line automotive financing web site.

• Development and implementation of strategic partnerships. Major partnerships included Kelley Blue Book, AutoTrader, Microsoft CarPoint, Autoweb, Autobytel, and Bank Rate Monitor.
• Customer acquisition through strategic partnerships with various financial and automotive organizations. Entire business cycle involvement: initial contact, proposals, negotiations, contract development, implementation, and relationship management.
• Development of automated affiliate-partner prospecting system.
• Web site and banner design, media negotiations and buying.

21st Century Marketing
February 1995 – August 1997
Director of Technical Marketing Services responsible for all Internet, Database Marketing, and Technology Services.

• Handled all Database and On-line Marketing programs, Response Analysis, Segmentation Analysis, RFM Analysis and MIS Reporting for both clients and in-house strategic planning/marketing.
• Launched the company’s first web site; www.21stcm.com
• Developed new business, profit centers, and enhancements of current revenue streams.

Lauren Roberts, Inc.
October 1989 – February 1995
President and Owner responsible for business development, strategic planning, creative services, list selection, customer acquisition and profitability analysis.

• Created, implemented, analyzed, and fulfilled sweepstakes and other direct mail promotions.
• Directed and managed a staff of 30 employees, freelance copywriters and artists.
• Ordered lists, printing, merge / purges and letter-shop services

PRIOR EXPERIENCE:

• Dynamic Microprocessor Associates: Systems Programmer for pcAnywhere III.
• Goldman, Sachs & Company: Programmer for the End User Computing Department.
• The American Express Company: Programmer for TRS – FSI Marketing, Decision Support Group.

EDUCATION:

• Queens College, Queens, NY: Masters level work in Computer Science
• State University of New York at Albany, Albany, NY: Bachelor of Science Degree in Computer Science / Minor in Mathematics

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